Are you truly committed to supporting local businesses post-pandemic? Consider this. (Published June 11, 2020 on LinkedIn)
On May 21st, the Canadian Hotel Investment Conference organized a round-table with four Canadian hospitality CEOs: Accor, Marriott, Choice, and Oxford Properties. The comment that struck me was “unbranded hotels will learn the importance of using one of our brands”. Yet survey after survey shows that Millennials seek authenticity, the antithesis of operation standardization signaled …